You’d think that politics would be behind the times, but it is quite a contrast between the two political campaigns for President in how they use new media. The Obama campaign has taken a play from the Howard Dean playbook and used the internet to advance their cause much more significantly than the McCain campaign. Perhaps this is a generational thing, but it is quite clear that Obama’s camp can get its message out much faster and doesn’t need to rely on mainstream media to do it.
Corporate America should take this as a lesson and see how it can use new media too.










