Getting your marketing message out to prospects and customers is a lot different than it was before the Internet. What would we do without Yahoo, Google, Amazon or eBay? Multi-billion dollar companies less than ten years old have been conceived, created, launched, advertised and financed solely through the Web. It's getting to the point that a company that doesn't have a web presence is at a distinct disadvantage in the marketplace.
When Sir Edmond Hillary and Tenzing Norgay successfully climbed Mount Everest in 1953, they did so without computers, GPS, cell phones, Gor-Tex or the Internet. Then, it took over 42 years to be the first to make it. Now, as recently as 2003, more than 1200 climbers from 63 countries have successfully summitted the World's Tallest Mountain.
With communications and commerce happening faster than the speed of light, knowing how to communicate on the Internet is imperative to your future business success. Running a business without the Internet is like climbing a mountain without a rope.
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