IFAI Contracts with Apex to Provide Podcasting and Video Production Services for IFAI EXPO 2007
7/17/07
Apex Marketing Group has contracted with the Industrial Fabrics Association International (IFAI) to provide audio podcasting and video production for their upcoming trade show IFAI EXPO 2007 in Las Vegas. This show is the largest of its kind in North America and will feature over 450 exhibitors and 7,500 attendees.
Apex was asked to work with the association to help them communicate all of the exciting things that their association offers its members as well as highlight the many activities, exhibitors, educational programs, and networking opportunities that are available. This will be the first time that IFAI will extensively utilize new media like podcasts and videos to capture the excitement of their annual trade show.
As part of its work for IFAI, Apex has already created audio podcasts for membership promotion with a series of broadcasts called What Members Say and for pre-show promotion of the EXPO 2007 educational symposiums by getting four speakers behind the microphone to talk about their presentations: Battlefield Gear, Sport Gear, e-Textiles and the Fabric Graphics Pre-Show symposium.
IFAI will utilize this show footage as streaming video on their websites www.ifai.com and www.ifaiexpo.com, repackage the symposiums for resale as DVDs and extensively promote the association for membership, exhibitor marketing and for attendance at next year's EXPO 2008 in Charlotte, North Carolina.
The podcasts can be found at:
EXPO Symposium Interviews
What Members Say Interviews
About Apex Marketing Group
Apex has begun to work with member and trade associations to assist them with utilizing new media like podcasts, blogs and video to marketing and promote their activities. Bruce Stasch has owned Apex since 1999 that has worked with more than 65 clients including IBM, Datacard, ITT, 3M, United Healthcare, Pathway Health Services, the Industrial Fabrics Association International and the American Neurological Association. He also owns two e-commerce golf businesses and is a host of one of the leading podcasts on golf called Golf Gear News. He's a frequent contributor to Worldgolf.com and his insights have been quoted in many of the local media like: The Business Journal, Upsize Magazine, Minnesota Technology, Twin Cities Business, WCCO-Radio, AM 1280, and Business Week Online.
About the Industrial Fabrics Association International
IFAI a not-for-profit trade association with nearly 2,000 member companies representing the international specialty fabrics marketplace. Member companies range in size from one-person shops to multinational corporations; members' products span the entire spectrum of the specialty fabrics industry, from fiber and fabric suppliers to manufacturers of end products, equipment and hardware. www.ifai.com
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