Apex Launches "Navigating the Blogosphere".
The First in a Series of Informative White Papers on New Internet Technology that Can Affect Your Business
7/27/06
To help keep our clients and prospects informed of new developments in cyberspace, Apex Marketing Group has launched a white paper series that explores how new technology like Blogging and Podcasting are affecting American business. The first, entitled "Navigating the Blogosphere -- A Quick Overview on the State of Blogging", covers The Blogosphere, How Blogs Are Being Used Today, Why Should a Corporation Blog, What to Write About, Leveraging Your Blog and Apex's Blogging Services.
"We are excited about the launch of these white papers," said Bruce Stasch, Director of Sales for Apex Marketing Group. "Many of the people I've talked to don't have a really good sense of what is a blog or a podcast and are unsure of how they can use these new technologies successfully in their business.
The second white paper in the series called "Podcasting -- No Longer Just Radio Anymore", will introduce readers to the impact podcasting is having on media, communications and business. Look for this white paper sometime in August.
Stasch continues, "It's exciting to be on the cutting edge of technology. These white papers are just the tip of the iceberg when it comes to how beneficial these communications vehicles will be to a company. We expect to be meeting with businesses this Fall to discuss how they can use this new technology to communicate in a more direct way with their target markets."
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