Apex Launches "No Longer Just Radio Anymore".
The Second in a Series of Informative White Papers on New Internet Technology that Can Affect Your Business
8/12/06
Apex Marketing Group has just made available a second white paper called "Podcasting -- No Longer Just Radio Anymore", which covers What is a Podcast, The Growth of Podcasting, Podcasting for Business, Show Formats and Apex Podcasting Services.
"Podcasting is on a meteoric trajectory with no end in sight. The lastest info on podcasting shows that more than 44,000 of them are currently being produced." says Bruce Stasch, Director of Sales for Apex Marketing Group.
Stasch continues, "I recent saw another study that was completed in July, 2006 and it said that 27% of business to business technology buyers feel that a podcast has influenced their buying decisions. Quite a powerful statement supporting this new technology."
To help keep clients and prospects informed of new developments in cyberspace, Apex Marketing Group launched this white paper series to bring insight into this exciting technology. The first white paper is entitled "Navigating the Blogosphere -- A Quick Overview on the State of Blogging", and it covers The Blogosphere, How Blogs Are Being Used Today, Why Should a Corporation Blog, What to Write About, Leveraging Your Blog and Apex's Blogging Services.
"We are excited about the launch of these white papers," said Stasch. "Many of the people I've talked to don't have a really good sense of what is a blog or a podcast and are unsure of how they can use these new technologies successfully in their business."
Apex Marketing Group now offers consulting as well as implementation services to corporations in the areas of blog intetegration and podcasting. Over the last six months Stasch has been quoted in many of the local media like: The Business Journal, Upsize Magazine, Minnesota Technology, Twin Cities Business, WCCO-Radio, AM 1280, and Business Week Online all on the subjects of blogging and podcasting.
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