Bruce Stasch, President of Apex Marketing Group, Talks About Blogging & Podcasting for Business During an Interview on WWTC AM 1280's Business Building Network
8/30/06
Bruce Stasch, founder of Apex Marketing Group was interviewed by host Phil Gatlin during the July 23, 2006 episode of Business Building Network on WWTC 1280 AM Radio in the Twin Cities. Stasch spent more than forty minutes explaining and demystifying blogs, podcasts and how businesses can utlitize these technologies. Some of the quotables from the show are:
CLICK HERE to listen.
"The evolution of internet applications is nothing short of meteoric and podcasting's growth from last year to this year went from 6,000 podcasts to well over 44,000 and it just keeps growing exponentially. There is about 9.5 million people that listen to podcasts and that represents about 6.5% of the online population."
"If you go to iTunes or Podcast Alley you will see a huge variety of podcasts. Admittedly a lot of them are people who like to hear themselves talk, but more and more, you are seeing places like NPR, ESPN and a lot of the major media as well as corporations starting to look at podcasting as a way to communicate without having to go through a third-party media filter."
"Anyone who has a computer and anyone who has rudimentary computer skills can product a podcast. I started with a $25 headphone/microphone setup when I began."
"One of the misnomers is that just because it is called a podcast or an iPod, doesn't mean that you need to register or download iTunes. A listener can simply click on the link and listen to your podcast."
"A blog is a really wonderful tool that allows you to comment on whatever issues you want to or things that you feel are important to your business. It's really an exciting forum for a company to be able to talk directly to their consumer."
"Blogging is also a double-edged sword. You have to be careful as to who blogs and who is speaking for your organization."
The Business Building Network is a weekly show dedicated to discussing issues and interviewing guests on subjects of interest to small and mid-sized business. Past show have included topics like Search Engine Optimization, Exiting a Business, Sales Words Not to Use, Radio Advertising and Long Term Business. The first show was broadcast from the Minnesota State Fair in 2005. You can find it at www.businessbuildingnetwork.com or on the local radio dial at WWTC 1280 AM every Sunday at 6:00 PM (CST).
Apex Marketing Group now offers consulting as well as implementation services to corporations in the areas of blog intetegration and podcasting. Stasch has been quoted in many of the local media like: The Business Journal, Upsize Magazine, Minnesota Technology, Twin Cities Business, WCCO AM 830, WWTC AM 1280, and Business Week Online all on the subjects of blogging and podcasting.
|
