With the emergence of new forms of electronic communication technology, the leadership of Apex Marketing Group has decided to create a series of informational resources for its clients, prospects and the public.
Blogs and podcasts have become a new way to communicate with customers, employees, media and the public. They are making it easier for companies to reach out to their consumers as well as open a two-way communication conduit.
In these Apex White Papers, you will learn that since 2003, the number of blogs has doubled every six months to more than 37.3 million weblogs. Yet, only 5.8% of Fortune 500 companies have their own blog.
Also, more than 9.2 million web users have recently downloaded a podcast, and it is predicted that the audience for podcasts will reach 35 million in 2008 and 50 million in 2010. There are more than 44,000 podcasts being produced today. Major companies like Volvo, Disney, Georgia Pacific, Sun and Cisco Systems have all sponsored podcasts.
Learn about these technologies and how you can utilize them the benefit your business. We hope that these Apex White Papers will provide insight into the fastest growing communication technologies on the Internet.
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BLOGGING WHITE PAPER
Navigating the Blogosphere
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PODCASTING WHITE PAPER
No Longer Just Radio Anymore
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