Clooney or Trump
The debates are building about President Trump’s plan for the environment. We’re all hearing about the wall and who’s going to pay and how it’s going to harm relations but the problem that no one is talking about is the harm to the environment. One of the main differences between a fence and wall of course is that a fence has holes in it and a wall doesn’t. So, as well as keeping aliens out it will also stop movement of all animals except those that can fly or jump 55 feet in the air. Vulnerable species such as jaguars, wolves and ocelots would be separated from water supplies and their mating pools would be cut in half. A 2006 federal law also gives Homeland Security authority to waive environmental reviews for such border walls when there is a national security interest.
So, Mr Clooney would have to a very bad person to be worse than that right? After all he was on the cover of the first ‘green’ issue of Vanity Fair, owns two electric cars and speaks out on global warming. So clearly, he’s a better guy than President Trump – well at least until coffee break.
Since George first landed the job as the face of Nespresso about 10 years ago, we’ve gone nuts over this easier way to get beans into our coffee cups. The now ubiquitous machines take only 5-6g of coffee and package it up in a stylish plastic and aluminium pod. Simply plug it into your machine, press the button and you’ve got a Starbucks style brew in seconds. This happened 500 million times in 2016 leaving enough empty pods to fill 2 Olympic size swimming pools. And each pod takes 500 years to breakdown in the landfill site and recycling. Even Jean-Paul Gaillard, the former boss of Nespresso, has warned the capsules are an environmental ‘disaster’ — and the inventor also now describes them as a ‘terrible mistake’.
I was in a meeting with Unilever recently talking about tea bags and selling them the benefits of a brand-new teabag that would improve on their famous pyramid bag. It was clear to me from that meeting that the top of their agenda was sustainability and the environment but at the same time they are jumping on the Nespresso bandwagon and selling tea pods which give the ‘perfect’ cuppa in 40 seconds and fit the Nespresso machine. If every cup of tea in Britain was made this way, then we’d need another 100 big swimming pools every year to hold the waste!
So, to answer the question in the title then President Trump will probably have the biggest impact on the environment but the things he is doing are hard for us mere mortals to do anything about other than protest. On the other hand, it would be straightforward to deliver all the Nespresso convenience with the waste and that is something in reach of the designers. The basic technology exists in other fields so all we need to do is bring it together. Apex Ideas have already got a good plan to fix it so if you’d like to know about it then please shout up.
So what do you think? Is Clooney a worse environmentalist than President Trump?
In the meantime maybe they could build that wall out of all those empty pods – it could look sculptural and smell good! 🙂
Feel free to contact us if you have any questions. We would be more than a happy to help you.